Week 6

EOC Week 6: What did you learn? From your project? From the class discussion?

I learned from the class discussion and the project how to be more creative in the marketing pitch for a new product such as our perfumes. I realize more how valuable our story can be about the product and appreciated the classmate’s creativity in creating an enticing picture with their story. They shared some interesting new ideas for designs and packaging that seemed very attractive for consumers appeal.

It was interesting to learn that packaging can be more important than the price points depending on the cost to make the product and overhead. Our teacher made some valid points that gave me a new understanding regarding types and shapes of containers to design for a new product. He gave an example of salad bowls that are sold in the grocery store in round plastic containers and compares them to a square bowl that would not be appealing to consumers.

I have enjoyed the last 3 years here at school working in teams to get feedback from the other young creative minds to collaborate ideas for new designs and products. This helped because everyone had different survey questions to evaluate consumer’s wants and needs to create their new product line. Our teacher had a lot of knowledge about fragrances and colognes that was interesting too. He defined the differences between cologne, perfume and other fragrance products that helped me to understand how to determine their value. The advertising clips from youtube he showed us in class really showed me a different side to marketing a classy product for the high end price points and again it was the story along with the endorsements!