Week 11 EOC: Final Project

FINAL PROJECT: Survey Analysis for Tops n Bottoms

 

Survey Analysis and Hypothesis:

Would more customers be attracted to stop in the store if a sign said?

"FREE SAMPLES FROZEN YOGURT, Tops n Bottoms to fit your taste!"

I chose to do my surveys at this store called Tops n Bottoms Frozen Yogurt because of its name and location so close to the freeway. Every time I got off the freeway and drove by it I thought it was a Fashion Clothing store for tops and bottoms to wear. But to my surprise I found out it offered frozen Yogurt instead! It is attached to a Dance Studio where they get most of their customers from.

My biggest problem that I noticed for this company was about the days the dance studio is not open it appears like they are losing business on those days.

The 2 days that I chose to do the surveys at the store I got a great response by around 50 customers. It was busy because there were dance lessons going on with parents and their children at the attached Frozen Yogurt store.

First I was able to interview the Manager to find out why this is called Tops n Bottoms and then it made more sense to me. He said it is because the counters are set up with some toppings when you first come in (or bottoms-like crust) before you add the frozen yogurt from their variety of flavors and finish it off with a top layer! I notice that they offer Free Samples of Frozen Yogurt but don’t advertise it anywhere. 

Designed by Sharon

• Being in the Fashion Retail Management program at the Art Institute I wanted to offer some ideas to advertise.
• I noticed they didn’t have on aprons but they used to wear them.
• I presented my ideas and designs to make aprons to the managers who liked some of them.
•  I proceeded to do my surveys with customers coming and going.

The survey questions are a mix of some open ended questions with multiple choices.





SURVEY QUESTIONS

 

1  Which age group do you fall in?

A 10-16

B 17-25

C 26-35

D 36-45

E  46-55

 

2  What is your Gender?
A  Male

B  Female

 

3  What kinds of toppings do you like on frozen yogurt?

 4    What type of topping on frozen yogurt do you like the most?

 5    What new flavors would you like this company to make available or introduce?

6   What flavors of frozen yogurt do you like most?

A Vanilla

B Chocolate

C Fruity

D Your choice-____________________________

7   What is your favorite time of day to eat frozen yogurt with toppings?

     A Morning

     B Afternoon

     C Evening

     D Anytime

8   What kind of specials or discounts would you like to see at this store?

A- 2 for 1

       B- None they already have enough

C- Special discounts for dance studio members

9   On a single buy, how much would you spend on these products?

A- $ 2.00_

B- $ 3.00_

C-$ 4.00_

D-$ 5.00-up

 

10 Do you like to use this product after your daily activities?

A-Yes

B-No

C-Sometimes

 

Below are some graphs to help illustrate the results of the surveys by consumers both at the Frozen Yogurt store & the attached dance studio.

 

 

 

 

The Tops n Bottoms Frozen Yogurt stores opened in May of 2013. They have 2 locations in Las Vegas and I chose the one in Southwest Las Vegas. They get their yogurt from Honey Hill Farms which is dedicated to high quality. I enjoyed the rich flavorful blend with a wide variety of flavors to choose from including low-fat and nonfat products.

In Conclusion:

After doing my surveys I found that most of the people wanted more variety of flavors to choose from and especially their favorite tasting ones. Most of them knew that they offered free taste samples and thought it would be a good idea to advertise with signs for those driving by proving my hypothesis.

Because it is a small company they don’t have a large selection of flavors or toppings yet. But the customers said they would spend more money purchasing new flavors if they offered them. The average single buy purchase spent on these products according to the survey is $3.50.

The surveys proved that 60% would like to get a dance studio member discount for frozen yogurt purchases. The company already offers some discounts but 30% would like to see more 2 for 1 coupon offered.

The name of this company is difficult for most people driving by to understand what it is they are selling. I hope that some of my suggestions will help make them aware of the need to better inform the public through advertising who they are. Then as sales increase they would need to add more flavors according to my interviews with consumers.

 

 

Week 9

Week 9 EOC: The Dark Side of Market Research

I chose to research information on the "Dark Side" of marketing research about the newest alternatives for cigarette smoking and health reports. Unlike other tobacco products, e-cig advertisements are published with fewer restraints.

 According to researchers at the University of Pennsylvania they believe e-cig marketing can increase a viewer's urge to smoke cigarettes and other tobacco products. It seems like medical journals or companies that sponsor research report mostly positive results, leaving out the non-findings or negative findings.

Statistics Reports that nearly 3,300 youth under the age of 18 try their first cigarette. “Each day, an estimated 2,100 youth and young adults who have been occasional smokers become daily cigarette smokers.”

The tobacco industry still continues to spend billions of dollars yearly on cigarette advertising and promotions while at the same time masses of adult cigarette smokers are trying to quit.

Some are questioning about the so called myth stating that e-cigarette aerosol is not harmless water vapor? But does it contain nicotine and other toxins?

Statistics reported that more than a Quarter-Million Youth Who Had Never Smoked a Cigarette Used E-Cigarettes in 2013. There are many states that allow sales of e-cigarettes to minors.

Millions of  Americans, including children, live in states where they could be exposed to either secondhand smoke or e-cigarette aerosol in worksites, restaurants, and bars.

There has been an illusion about the filtration preventing health problems from smoking for years.

"It has been determined by studies that cigarette smokers have a higher risk of developing several chronic disorders which can lead to heart attack." http://www.heart.org/

I didn’t realize until this research, how the American Heart Association has affected our country by reducing the number of deaths that result from tobacco use. They had a part in the non-smoking on airline flights and contributed to our smoke-free communities.

Cited Works
http://www.cdc.gov/tobacco/data_statistics/tables/trends/infographics/index.htm#lowest
http://www.cdc.gov/tobacco/data_statistics/fact_sheets/fast_facts/index.htm#use 
http://www.researchgate.net/publication/11469295_The_dark_side_of_marketing_seemingly_Light_cigarettes_successful_images_and_failed_fact