Week 8 EOC GRAPHIC QUESTIONS

EXCEL SURVEY

 

 

What did I learn from doing this assignment?

I learned how to do a spread sheet and graph data from a survey report.

http://www.esquire.com/features/drinking/esq-survey-of-drinking-0910

According to the Esquire Survey of Drinking, "More than 5,000 of you recently completed our survey on where, when, how much, and with whom you drink." The graphs above show some of the results.

 

• The first step to making the graph was done in MS Excel program by converting the survey data and percentages to a chart for each question.
•  I have 3 charts from different questions asked on the survey.

 

 



 

WK 7

Week 7 EOC- Final Project Pitch

I have 3 stores that I am working on to see if they would let me survey to help promote their products that aren’t selling too well in their store or to solve problems they may have. I would like to help solve a merchandise problem for a store that would appreciate my help to increase sales but I am waiting for approval for a store that I used to work for and I think would benefit from my surveys. I need approval from the Manager that has been on vacation and hope to find out this week.

This is a store that shares home goods and fashion merchandise under the same roof so I could help them by finding out what products have been more difficult to sell recently. I helped build the schematics for this store and built the displays for the small and big ticket items. I understand their mark down system and how quickly they can turn merchandise since they are an off price department store chain.  So they may not need help with their displays promoting sales too much.

So what I do think I might be able to help them with is the shrinkage problems from damaged merchandise and ticketing price modifications.  Maybe some kind of modification and restructuring for the Return Policies for merchandise could be re-evaluated. I would like to find some kind of reward system that can be offered to customers that haven’t made returns for a given amount of time.

In the surveys I would like to find out why people return merchandise most often and under what circumstances they would be less apt to make a return. Maybe a store floor monitor could be available at various times to circulate around the different departments to prevent damages and ticket pricing problems.

 

Week 6

EOC Week 6: What did you learn? From your project? From the class discussion?

I learned from the class discussion and the project how to be more creative in the marketing pitch for a new product such as our perfumes. I realize more how valuable our story can be about the product and appreciated the classmate’s creativity in creating an enticing picture with their story. They shared some interesting new ideas for designs and packaging that seemed very attractive for consumers appeal.

It was interesting to learn that packaging can be more important than the price points depending on the cost to make the product and overhead. Our teacher made some valid points that gave me a new understanding regarding types and shapes of containers to design for a new product. He gave an example of salad bowls that are sold in the grocery store in round plastic containers and compares them to a square bowl that would not be appealing to consumers.

I have enjoyed the last 3 years here at school working in teams to get feedback from the other young creative minds to collaborate ideas for new designs and products. This helped because everyone had different survey questions to evaluate consumer’s wants and needs to create their new product line. Our teacher had a lot of knowledge about fragrances and colognes that was interesting too. He defined the differences between cologne, perfume and other fragrance products that helped me to understand how to determine their value. The advertising clips from youtube he showed us in class really showed me a different side to marketing a classy product for the high end price points and again it was the story along with the endorsements!

 

EOC week 6: Deeper meaning of the film BIG

After watching the film Big, develop a 300 word blog answer the following question:
What marketing research methods were demonstrated in the film?

I have seen this Movie “Big” several times over the years and have enjoyed it because it always made me feel good. After watching the short scenes today in class it made me aware of the value of having fun while marketing new products. I didn’t look at it from a marketing perspective before just entertainment. It seemed to show the comparison of the different marketing techniques that were being used in this story. One of the first ones I recognized being used was exploratory research. Defined as, “Researchers usually undertake exploratory research with the full expectation that more research will be needed to provide more conclusive evidence.” (Zikmund 44)

Tom Hanks plays the role of a 13 year old boy who wishes he was bigger and wakes up in a young adult’s body. When he gets a job with a toy company he is given the position of researcher for the company. His friend can't believe that he gets paid to test toys. This new perspective for the company causes chaos for the employees that go by the old market methods in the book. They are used to analyzing annual reports and demonstrating growth for the company with charts and diagrams.

 The store owner is doing his own research hands on at his store on the weekends when he stumbles on Josh, an adult (Tom Hanks) playing with the toys. When he is playing with the toys he discovers the pros & cons and creates new ideas for toys in the company. He is actually researching and not even knowing that is what he is doing. He helps the company to re-evaluate their product sales to make a better profit.

Cited Work:

Zikmund, William G., Barry Babin. Essentials of Marketing Research, 4e, 4th Edition. Cengage Learning, 04/2009. VitalBook file.

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NEW PRODUCT: SHE IS!

Survey Results

     1. Where do you like to shop for colognes or perfume? 
      Department Stores at Malls=80%  Bath & Body=20%

	2. Which age group do you fall in?
	A- 10-16  B- 17-25 =60%  C- 26-35 =10%  D- 36-45  E- 46-55 =30%

3.	What brand of cologne do you like the most? A variety of selections were chosen; White Shoulders, Calvin Klein, Eu de Parfume, Channel, floral scents and Safari
4	Which brand company cologne or perfume product do you have an interest in? Tocca Beauty, Yardley, Channel, Ralph Lauren, Calvin Klein, Suave, Bath & Body Works
5	If you were going to buy a brand name perfume what would be your selection? Dior, Perry Ellis, Yardley
6	What scent do you like most? 50% picked floral scent A-vanilla=30% B-floral=50% C-spices=20% D-musk
7	Do you think that using perfume would make you feel better about yourself? 75% somewhat
	A- yes =20%  B- no =10%  C- somewhat=70%
8	Would you value perfume as a part of your social life? 60% somewhat
	A- yes=20%  B- no=20%  C- somewhat=60%
9	On a single buy, how much would you spend on a cologne or perfume?
	A- $35 =40%  B- $49=30%  C- $75=20%  D- $90=10%

10. Do you like to wear scents that go with your activities? 50% said Yes & 50% said No

Fragrance Project: Analysis of the project in the Real World  

Analysis of Survey Results: 

The above results were obtained from ten women between the ages of 17-55 years old with different demographics. After reviewing the results of this survey I would have to conclude that the majority of women are seeking a sweet fragrance with undertones of vanilla. It was interesting to find that 75% of most women use fragrance to feel better about themselves. Also there seems to be a value put on their social life when it comes to wearing colognes and perfumes.

There seems to be a wide range of different colognes and perfumes that these ladies are loyal to starting with Dior, Calvin Klein, Channel, Yardley, Perry Ellis and Ralph Lauren products. Many of these women were set on scents that they had used over a long period of time and mixed well with their body chemistry. Again this made them feel good about themselves. The majority of the women like shopping at the Malls or department stores to find their fragrances.

Fragrance:

My new cologne is made to bring out the best in a woman with a sweet fresh smell. My new fragrance product will be called "She Is". This floral scent seemed to be a popular preference by 50% of the women that I surveyed.  I hope to create a scent that you can smell in the beginning and the end of the day. It will also contain with the soft floral scent a hint of vanilla that was recommended on the survey by 30% of the results.  A few of the women added light scent to their surveys. The plan is to produce and sell a long lasting light scented bottle spray cologne for any occasion.


My Marketing Plan and Hypothesis:

In conclusion after these surveys I will develop my sweet fresh scent using these statistics. I plan to present “She Is”fragrances in a Packaging presentation of a soft baby blue transparent glass slender bottle to set a therapeutic peaceful mood. The simple design cover on top would be a soft brushed silver to enhance and accent its slender bottle casing.

Part of the Marketing plan is-to do surveys for consumer interests like this survey on fragrance appeals and preferences. Because this is a new company there will be a lot of interest in our product line displays for department stores. Due to the limited supply at this time we would price this cologne at a moderate price point from the survey average of $49.00, but would be working with a variety of distributors to increase our supplies according to demand. Part of the plan is to place adds on the social media and in women's magazines.

Week 5

WSJ Privacy

"A Journal investigation finds that one of the fastest-growing businesses on the Internet is the business of spying on consumers." (Julia Angwin) As I read about the different companies that are taking personal information about consumers from the internet sites, it makes me wonder where it will all stop. One company www.lotame.com uses software called beacon that captures typing on websites from people. They research, collect, organize and invest that data information. They claim they don’t know people’s names or identities just their data profiles.

 Since tracking technology is advancing so fast that there are new tools that scan instantly on the web that can assess people’s location, income, medical information and purchasing history. It used to be that monitoring was limited mainly to "cookie" files that were recording the websites people visited. Now profiles of individuals are being bought and sold on stock-market-like exchanges.

When a person surfs the Internet the information is sent to tracking companies and advertisers. Not to mention data brokers and advertising networks. It has been reported that dictionary.com has installed the most cookies. They say the information they gather is anonymous and the Internet users are identified by a number assigned to their computer.

The third party tracking files became possible in 1994 called cookies for the purpose of user convenience by remembering contents of Web shopping carts. The U.S. courts decided that it is legal to utilize the cookies. The Journal found out about the use of flash cookies and beacons (web bugs) that are placed on a computer when a user visits a website. This beacon can tell what is being typed and where the mouse is moving.

 “The Journal examined the 50 most popular U.S. websites, which account for about 40% of the Web pages viewed by Americans. (The Wall Street Journal also tested its own site, WSJ.com.)

Cited Works

"Emily Steel, Jennifer Valentino-DeVries and Tom McGinty contributed to this report."
 Julia Angwin at julia.angwin@wsj.com