After watching
the documentary on the 25th anniversary of the making of 9 to 5 movie that was
developed from the concept "Secretaries want to kill their bosses",
it appeared to show that there was a lot of research involved. The market
research techniques used to develop this screenplay included several interviews
with real secretaries and other office workers from the real world. The
employees of offices each had a different story about their bosses but similar
problems. The research included mostly internal research in-house to get it
done quickly, since the project required close collaboration of many employees
within offices of different companies. It also helps keep the cost down for the
budget of the project whether it is limited or not. Sometimes it may protect
the innocent when secrecy may be a concern.
The decision to go outside or stay inside for research depends on these
particular issues. (digitalbookshelf)
Both
qualitative and quantitative research methods were used to get information to
make this movie. Qualitative research requires less
interpretation and quantitative research adds strength by numbers.
The ethical issues that were part of the plot line of the
actual film were that women were treated like sex objects and could get ahead
if they pleased the boss. He told them that they wouldn’t be able to get
advanced into higher positions in the company because they are a woman. That
only the men can get those kind of raises. The boss was always making sexual
advances verbally and even touching them physically. He used them to fetch
things in the office and run errands for him. He acknowledged they were smart
and knew how to keep the office in order but made them feel cheap.
The ethical dilemmas referenced were
taking matters into their own hands by destroying their boss. The girls from
the office ploted together to teach the boss a lesson on how to treat his
employees with respect. They gave him a taste of his own medicine by tying him
up and enslaving him. They were resolved by research, interviews and surveys.
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