Week 1: What I am expecting from this class

I would like to learn how to determine what is most important when looking for the truth when marketing for a company. Since marketing research is the application of scientific methods in searching for the truth about marketing phenomena.(Zikmund 5)

 

I would like to understand better how to define the marketing opportunities and problems, generate and evaluate marketing ideas, monitor performance, and understand the marketing process.

I would like to learn more about marketing research by conducting studies, surveys and scientific investigations that take a careful look to try and know more about the subject.

I want to learn more about how to utilize the marketing mix of products, pricing, promotion and distribution benefit from marketing research. Since companies need to produce benefits that people want to buy.

I would like to learn more about what marketing research does for a business to improve its products. If all marketing research begins with an objective then how simple or complicated will it be? “If a research objective is articulated effectively, other details of the project fall into place, including whom to talk to, what specific technique to use, what questions to ask and how the information will be used.” (ehow.com)

I want to understand the differences between basic (Research conducted without a specific decision in mind that usually does not address the needs of a specific organization and it attempts to expand the limits of marketing knowledge in general and is not aimed at solving a particular pragmatic problem) and applied (Research conducted to address a specific marketing decision for a specific firm or organization) marketing research better.
 

I would like to know how to use the free survey resources on the internet for quality responses from people that could help to improve a business. For example(surveymonkey).

Works Cited

Zikmund, William G., Barry Babin. Essentials of Marketing Research, 4e, 4th Edition. Cengage Learning, 04/2009. VitalBook file.
http://www.ehow.com/about_5132158_principles-market-research.html
https://www.surveymonkey.com