Week 9

Week 9 EOC: The Dark Side of Market Research

I chose to research information on the "Dark Side" of marketing research about the newest alternatives for cigarette smoking and health reports. Unlike other tobacco products, e-cig advertisements are published with fewer restraints.

 According to researchers at the University of Pennsylvania they believe e-cig marketing can increase a viewer's urge to smoke cigarettes and other tobacco products. It seems like medical journals or companies that sponsor research report mostly positive results, leaving out the non-findings or negative findings.

Statistics Reports that nearly 3,300 youth under the age of 18 try their first cigarette. “Each day, an estimated 2,100 youth and young adults who have been occasional smokers become daily cigarette smokers.”

The tobacco industry still continues to spend billions of dollars yearly on cigarette advertising and promotions while at the same time masses of adult cigarette smokers are trying to quit.

Some are questioning about the so called myth stating that e-cigarette aerosol is not harmless water vapor? But does it contain nicotine and other toxins?

Statistics reported that more than a Quarter-Million Youth Who Had Never Smoked a Cigarette Used E-Cigarettes in 2013. There are many states that allow sales of e-cigarettes to minors.

Millions of  Americans, including children, live in states where they could be exposed to either secondhand smoke or e-cigarette aerosol in worksites, restaurants, and bars.

There has been an illusion about the filtration preventing health problems from smoking for years.

"It has been determined by studies that cigarette smokers have a higher risk of developing several chronic disorders which can lead to heart attack." http://www.heart.org/

I didn’t realize until this research, how the American Heart Association has affected our country by reducing the number of deaths that result from tobacco use. They had a part in the non-smoking on airline flights and contributed to our smoke-free communities.

Cited Works
http://www.cdc.gov/tobacco/data_statistics/tables/trends/infographics/index.htm#lowest
http://www.cdc.gov/tobacco/data_statistics/fact_sheets/fast_facts/index.htm#use 
http://www.researchgate.net/publication/11469295_The_dark_side_of_marketing_seemingly_Light_cigarettes_successful_images_and_failed_fact