NEW PRODUCT: SHE IS!

Survey Results

     1. Where do you like to shop for colognes or perfume? 
      Department Stores at Malls=80%  Bath & Body=20%

	2. Which age group do you fall in?
	A- 10-16  B- 17-25 =60%  C- 26-35 =10%  D- 36-45  E- 46-55 =30%

3.	What brand of cologne do you like the most? A variety of selections were chosen; White Shoulders, Calvin Klein, Eu de Parfume, Channel, floral scents and Safari
4	Which brand company cologne or perfume product do you have an interest in? Tocca Beauty, Yardley, Channel, Ralph Lauren, Calvin Klein, Suave, Bath & Body Works
5	If you were going to buy a brand name perfume what would be your selection? Dior, Perry Ellis, Yardley
6	What scent do you like most? 50% picked floral scent A-vanilla=30% B-floral=50% C-spices=20% D-musk
7	Do you think that using perfume would make you feel better about yourself? 75% somewhat
	A- yes =20%  B- no =10%  C- somewhat=70%
8	Would you value perfume as a part of your social life? 60% somewhat
	A- yes=20%  B- no=20%  C- somewhat=60%
9	On a single buy, how much would you spend on a cologne or perfume?
	A- $35 =40%  B- $49=30%  C- $75=20%  D- $90=10%

10. Do you like to wear scents that go with your activities? 50% said Yes & 50% said No

Fragrance Project: Analysis of the project in the Real World  

Analysis of Survey Results: 

The above results were obtained from ten women between the ages of 17-55 years old with different demographics. After reviewing the results of this survey I would have to conclude that the majority of women are seeking a sweet fragrance with undertones of vanilla. It was interesting to find that 75% of most women use fragrance to feel better about themselves. Also there seems to be a value put on their social life when it comes to wearing colognes and perfumes.

There seems to be a wide range of different colognes and perfumes that these ladies are loyal to starting with Dior, Calvin Klein, Channel, Yardley, Perry Ellis and Ralph Lauren products. Many of these women were set on scents that they had used over a long period of time and mixed well with their body chemistry. Again this made them feel good about themselves. The majority of the women like shopping at the Malls or department stores to find their fragrances.

Fragrance:

My new cologne is made to bring out the best in a woman with a sweet fresh smell. My new fragrance product will be called "She Is". This floral scent seemed to be a popular preference by 50% of the women that I surveyed.  I hope to create a scent that you can smell in the beginning and the end of the day. It will also contain with the soft floral scent a hint of vanilla that was recommended on the survey by 30% of the results.  A few of the women added light scent to their surveys. The plan is to produce and sell a long lasting light scented bottle spray cologne for any occasion.


My Marketing Plan and Hypothesis:

In conclusion after these surveys I will develop my sweet fresh scent using these statistics. I plan to present “She Is”fragrances in a Packaging presentation of a soft baby blue transparent glass slender bottle to set a therapeutic peaceful mood. The simple design cover on top would be a soft brushed silver to enhance and accent its slender bottle casing.

Part of the Marketing plan is-to do surveys for consumer interests like this survey on fragrance appeals and preferences. Because this is a new company there will be a lot of interest in our product line displays for department stores. Due to the limited supply at this time we would price this cologne at a moderate price point from the survey average of $49.00, but would be working with a variety of distributors to increase our supplies according to demand. Part of the plan is to place adds on the social media and in women's magazines.