Week 2 New Product Fragrance

My new fragrance product will be called She is St.Laurent.
1.
          What do we sell? bottle spray cologne and perfume
2.
          How do consumers view our company? Refreshing new scents.
3.
          What does our company/product mean? Soft fragrances
4.
          What do consumers desire? An average of $50.00 retail cost


My Marketing plan is-to do surveys for consumer interests.


Like Dior you can smell it in the beginning and the end of the day

Survey questions:

What is your Gender?

A- Male    B    Female

	2. Which age group do you fall in?
	A- 10-16  B- 17-25  C- 26-35  D- 36-45  E- 46-55  F- 56+

3	What type of perfume do you like the most?
4	Which brand company perfume product do you have an interest in?
5	If you were going to buy a brand name perfume what would be your selection?
6	What scent do you like most? A-vanilla B-floral C-spices D-musk
7	Do you think that using perfume would make you feel more attractive?
	A- yes  B- no  C- somewhat
8	Would you value perfume as a part of your social life?
	A- yes  B- no  C- somewhat
9	On a single buy, how much would you spend on a perfume?
	A- $35  B- $49  C- $75  D- $90  E- $120
10	Where do you like to shop for colognes or perfume?